Field notes.
Opinions, research and case studies on launching in crypto, from the people who run the launches.
- Paid syndication is not earned mediaWhy we never report a paid wire placement as coverage, and what founders should ask any agency that does.Read
- Yellow: from a public raise to a token launch in four marketsHow one go-to-market plan carried Yellow through a $1M raise on Republic, a multi-jurisdiction token launch and new communities in Korea, Turkey, Japan and Brazil.Read
- The 3am testCrisis communications for crypto teams: what to prepare before an exploit, a depeg or regulatory news, and what the first statement should say.Read