Yellow: from a public raise to a token launch in four markets
How one go-to-market plan carried Yellow through a $1M raise on Republic, a multi-jurisdiction token launch and new communities in Korea, Turkey, Japan and Brazil.
Most crypto teams treat a raise, a token launch and market expansion as three separate projects, each with its own agency and its own story. Yellow ran them as one.
This work was led in-house by Brightblox founder Shyla Khan, as CMO of Yellow Group.
The brief
Yellow Group needed to raise publicly, launch a token across several jurisdictions and open new regional markets, all in the same stretch of time. The risk was the usual one: three campaigns telling three slightly different stories to the same investors, reporters and communities.
What we did
- One narrative. A single positioning and investor story, written before any channel was switched on, and used everywhere from the raise page to regional community calls.
- The raise. Go-to-market and investor narrative for a $1M public raise on Republic.
- The token launch. A launch sequence planned across jurisdictions, so each market heard the right thing in the right order.
- New markets. Communities launched in Korea, Turkey, Japan and Brazil, and a global ambassador programme of more than 700 members, built and run.
The numbers
- Public raise: $1M on Republic. Source: raise page.
- X impressions: 6M+ a month. Source: X analytics export, April and May 2026.
- Google search impressions: from 20–30K to 2.4M a month. Source: Search Console export.
- Ambassador programme: 700+ members. Source: programme roster.
What carried over
The search numbers moved because the press, social and community work all pointed at the same story. Coverage gave people a reason to search for Yellow, and the site and regional channels gave them something consistent when they did.